Why do marketers use perceptual maps in product positioning decisions?

Why do marketers use perceptual maps in product positioning decisions? Perceptual maps help marketers understand where the consumer ranks their company in terms of characteristics and in comparison to competing companies. Perceptual maps can display consumers’ ideal points that reflect their ideal combinations of product characteristics. Why do marketers use perceptual maps in product positioning … Continue reading Why do marketers use perceptual maps in product positioning decisions?