Why do infomercials always double the offer?

Why do infomercials always double the offer? The cost of production (COP) is usually far less than the price the infomercial is marketing it for (MP). This creates the biggest profit margin(PM), and then they offer “double” of whatever the product is to make the consumer think it is in fact a deal. What does … Continue reading Why do infomercials always double the offer?