What is the effect of switching costs on buyer bargaining power?
What is the effect of switching costs on buyer bargaining power? Switching costs: If there are not many alternative suppliers available, the cost of switching is high. Therefore, buyer power would be low. Backward Integration: If the buyer is able to integrate or merge suppliers, the buyer has greater bargaining power over the existing suppliers. … Continue reading What is the effect of switching costs on buyer bargaining power?
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