What is the difference between disintermediation and Reintermediation?

What is the difference between disintermediation and Reintermediation? Chaffey (2009) defines Disintermediation as “The removal of intermediaries such as distributors or brokers that formerly linked a company to its customers” and Reintermediation as “The creation of new intermediaries between customers and suppliers providing services such as supplier search and product evaluation”. What is disintermediation and … Continue reading What is the difference between disintermediation and Reintermediation?