What is the Dagmar approach to setting objectives?

What is the Dagmar approach to setting objectives? The DAGMAR approach advocates a marketing strategy that guides the consumer through four phases: awareness, comprehension, conviction, and action. That path has become known by its acronym as the ACCA formula. The four steps of the campaign are as follows: Generating awareness of the brand among consumers. … Continue reading What is the Dagmar approach to setting objectives?