What is environmental scanning and how is it applied in business today?
What is environmental scanning and how is it applied in business today? Environmental scanning is a process that systematically surveys and interprets relevant data to identify external opportunities and threats that could influence future decisions. It is closely related to a S.W.O.T. analysis and should be used as part of the strategic planning process. What … Continue reading What is environmental scanning and how is it applied in business today?
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