What is confirmation and Disconfirmation?

What is confirmation and Disconfirmation? Well, when you confirm a message you’re confirming someone’s identity and self-concept. Disconfirming on the other hand is obviously bringing their self-concept down. So when you give messages to people you want to make sure that if you’re doing messages either way that you always have actionable items. What does … Continue reading What is confirmation and Disconfirmation?