What is brand according to Philip Kotler?
What is brand according to Philip Kotler? “Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015) Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds. What is brand according to authors? A brand … Continue reading What is brand according to Philip Kotler?
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