What is BDI CDI analysis?

What is BDI CDI analysis?

What is BDI CDI analysis? Brand Development Index (BDI) relates the percent of a brand’s sales in a market to the percent of the U.S. population in that same market. Category Development Index (CDI) relates the percent of a category’s sales in a market to the percent of the U.S. population in that same market.

What does a low BDI and a high CDI indicate? It measures the relative sales strength of a brand within a specific market. 9 BDI & CDI The market usually represents good sales potential for both the product and the brand. Low CDI High CDI High BDI Low BDI The product category shows high potential but the brand isn’t doing well; the reason should be determined.

What does high BDI and high CDI mean? The product category shows high potential but the brand isn’t doing well; the reason should be determined. High CDI High BDI. High Market share and good market potential. The market usually represents good sales potential for both the product and the brand. Low CDI Low BDI.

What is CDI analysis? Definition: “The CDI is a measure of the relative sales strength of a particular product category in a specific market area of the United States.”

What is BDI CDI analysis? – Related Questions

When a BDI is higher than a CDI?

Markets that have a higher BDI than CDI may show the marketer that the market is oversaturated, the marketer can then consider campaigns that push reach and awareness to bring more consumers into the category.

What does a high CDI indicate?

High BDI and High CDI- In this case the category as well as brand both are said to be doing well.
This indicates that the company should build more on the brand and should be in extension mode.
2.
High CDI Low BDI – In this case the category is doing well but the brand is not able to capture the desired market share.

What is the difference between BDI and CDI?

Brand Development Index (BDI) relates the percent of a brand’s sales in a market to the percent of the U.S. population in that same market. Category Development Index (CDI) relates the percent of a category’s sales in a market to the percent of the U.S. population in that same market.

How do you interpret CDI and BDI?

The formulas are simple:
BDI = (% Market Brand Sales / % Market Population) x 100.
CDI = (% Market Category Sales / % Market Population) x 100.

How is CDI calculated?

CDI = Your sales to the Group / Total number of customers in the group divided by the total sales in the category divided by the total number of customers. By tracking the CDI for each category and/or segment you can calculate your relative performance within specific customer groups and make decisions accordingly.

How is BDI calculated?

To calculate: “Divide the percent of brand A’s total U.S. sales in market X by the percent of the total U.S. population in market X, then multiply the result by 100 to get the index number.”

What is full form of CDI?

Capacitor discharge ignition (CDI) or thyristor ignition is a type of automotive electronic ignition system which is widely used in outboard motors, motorcycles, lawn mowers, chainsaws, small engines, turbine-powered aircraft, and some cars.

What is BDI?

Description of Measure: The Beck Depression Inventory (BDI) is a 21-item, self-report rating inventory that measures characteristic attitudes and symptoms of depression (Beck, et al.
, 1961).
Internal consistency for the BDI ranges from .

What is CDI retail?

The category development index (CDI) measures the sales performance of a category of goods or services in a specific group, compared with its average performance among all consumers.

Do you want a high or low BDI?

If the BDI of a particular market is high, marketers can reach more people. In other cases if the BDI of a particular region or a market is much lower than the national average, a brand may want to spend more dollars in that particular region/market and try to improve the BDI.

How do you calculate purchasing power index?

The Buying power index will be estimated using the following equation; Buying Power Index = 0.5 (markets percentage of U.S. effective buying income) + 0.3 ( market’s percentage of U.S. retail sales) + 0.2 (the market’s percentage of U.S. population).

What is share of requirements?

Share of requirements, also known as share of wallet, is calculated solely among buyers of a specific brand. Within this group, it represents the percentage of purchases within the relevant category, accounted for by the brand in question.

How is heavy usage index calculated?

Heavy usage index: The ratio that compares the average consumption of products in a category by customers of a given brand with the average consumption of products in that category by all customers for the category. The heavy usage index can be calculated on the basis of unit or dollar inputs.

What are category sales?

The Category Sales report displays revenue and profit information by month for a particular product category and subcategory. For example, you can view the sales information for all the movies (Category: Movies) sold.

What does brand development include?

Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary.

What is the market share formula?

Market share is the percent of total sales in an industry generated by a particular company. Market share is calculated by taking the company’s sales over the period and dividing it by the total sales of the industry over the same period.

How do you calculate a company’s market share?

How to Calculate Market Share
Unit Market Share = (Total number of units sold by company/Total number of units sold in the industry) x 100.
Revenue Market Share = (Value of company’s total sales/Value of total market) x 100.
Calculation Process.
How to define the Market

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