What is a retrieval set?

What is a retrieval set? RETRIEVAL SET. INCLUDES THE BRANDS OR STORES THAT THE CONSUMER CAN READILY BRING FORTH FROM MEMORT. EVOKED SET. ALTERNATIVE BRANDS/STORES THAT CONSUMER STATS THEY WILL CONSIDER WHEN MAKING A PURCHASE DECISION. What is an evoked set in marketing? Meaning of evoked set in English What is the difference between evoked … Continue reading What is a retrieval set?