What does the FTC consider to be a deceptive ad?

What does the FTC consider to be a deceptive ad? According to the FTC’s Deception Policy Statement, an ad is deceptive if it contains a statement – or omits information – that: Is likely to mislead consumers acting reasonably under the circumstances; and. Is “material” – that is, important to a consumer’s decision to buy … Continue reading What does the FTC consider to be a deceptive ad?