What business level strategy does Starbucks use?

What business level strategy does Starbucks use? Starbucks business strategy can be classified as product differentiation. Accordingly, the coffee chain giant focuses on the quality of its products and customers pay premium prices for high quality. What competitive strategy does Starbucks use? Product differentiation is the core of Starbucks’ strategy to gain a sustained competitive … Continue reading What business level strategy does Starbucks use?