What are the steps involved in the market segmentation and positioning process?
What are the steps involved in the market segmentation and positioning process? The process of market segmentation consists of 5 steps: 1) group potential buyers into segments; 2) group products into categories; 3) develop market-product grid and estimate market sizes; 4) select target markets; and 5) take marketing actions to reach target markets. During which … Continue reading What are the steps involved in the market segmentation and positioning process?
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