What are the key issues related to initiating and responding to price changes?

What are the key issues related to initiating and responding to price changes? Discuss the key issues related to initiating and responding to price changes. When a firm considers initiating a price change, it must consider customers’ and competitors’ reactions. If a swift reaction is desirable, the firm should preplan its reactions to different possible … Continue reading What are the key issues related to initiating and responding to price changes?