What Are The Distinguished Five Roles People Might Play In A Buying Decision?

What Are The Distinguished Five Roles People Might Play In A Buying Decision? The five main roles in a buying center are the users, influencers, buyers, deciders, and gatekeepers. In a generic situation, one could also consider the roles of the initiator of the buying process (who is not always the user) and the end … Continue reading What Are The Distinguished Five Roles People Might Play In A Buying Decision?