What are known as Ethos?

What are known as Ethos? Ethos is a greek word which roughly translates to “moral character”. The idea of ethos as a means of persuasion was conceived by the Greek philosopher Aristotle in his work Rhetoric (sometimes called On Rhetoric). In Rhetoric, Aristotle establishes three primary modes of argument: ethos, logos, and pathos. What are … Continue reading What are known as Ethos?