How many objectives should an integrated marketing communication campaign have?

How many objectives should an integrated marketing communication campaign have? IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting action in the form of a sale. How do you measure IMC objectives? Determine Target Market. Determine Marketing Campaign Objectives. Set S.M.A.R.T. Define the Message. Select Marketing … Continue reading How many objectives should an integrated marketing communication campaign have?