Does McDonald’s use a transnational strategy?

Does McDonald’s use a transnational strategy? The firm tries to balance the desire for efficiency with the need to adjust to local preferences within various countries. McDonald’s rely on the same brand names and the identical core menu items around the world. And that is why McDonalds demonstrate a transnational strategy. Is McDonalds transnational? McDonald’s … Continue reading Does McDonald’s use a transnational strategy?