Does IKEA have a truly global strategy?
Does IKEA have a truly global strategy? I believe IKEA has a truly global strategy. It isn’t solely a series of regional strategies. Ikea does not reinvent its strategy for each and every market. Instead, Ikea tweaks its marketing mix in different markets to better meet local consumer needs . Does IKEA use global strategy? … Continue reading Does IKEA have a truly global strategy?
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